An essential goal of any digital transformation (DX) strategy is to improve customer experience across all channels. As more consumers are interacting with brands, researching products, and making purchases online using their mobile devices, it’s vital for companies to adopt a mobile-first approach to their DX initiatives.

Not only online merchants need to consider their mobile experience. Seventy-seven percent of US consumers use their mobile devices to compare in-store prices, and 71% of in the store shoppers indicate that their mobile devices are important to their shopping experience. Meanwhile, 70% of B2B buyers have increased their mobile usage, and 51% are more likely to make a purchase from a mobile-friendly site.


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