|Businesses face crossroads when emerging technologies achieve critical market adoption. Companies that don’t have the strategies in place to embrace technological market changes have shown to suffer negative consequences.|
Two major examples are the rise of the internet in the mid-2000s and the advance in mobile technologies a decade later. Organizations that failed to implement internet marketing and commerce lost significant market share. The same happened in the mid-2010s when everything needed to be mobile-first—otherwise, a brand could easily lose half of its audience.
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