Insights that are data driven can give a business a decision-making advantage for improvements. With information and observations that are given, it allows strategic tactics and actions to be formed. According to Google, highly data-driven organizations are three times more likely to report significant improvement in decision-making.
Meanwhile, these companies are 23 times more likely to acquire customers, six times more likely to retain customers, and 19 times more likely to be profitable. In addition, insight-driven businesses are growing at an average of over 30% annually and are projected to take $1.8 trillion per year from their less-informed competitors by 2021.
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